Author(s): Bernadette Schwerdt
The ultimate guide to launching and growing an online business
You've got a crazy idea, a hobby, a business or special expertise. You want to take it online, and you want to it be a money-making success. But what do you do next? Using a simple 5-step approach, best-selling author and digital marketing specialist Bernadette Schwerdt uncovers the inside tips and tricks that Australia's most successful online entrepreneurs use to build their multi-million dollar businesses.
For those just starting out, this book will help you identify the best business idea to pursue, guide you on how to set it up and give you the strategies to grow it quickly using low-cost tools. For those with existing businesses, you'll learn how to maximise your online impact and access the little-known but powerful tools and technologies the top disruptors use to create a global presence.
Featuring dozens of case studies of how Australia's most successful disruptors have done it, Bernadette reveals the underlying patterns common to all successful online businesses - what they did right, what they did wrong, what they would do differently and the short cuts to building an online business that only the successful know. You'll learn how to:
Whether you are starting an online business or building on an existing one, How to Build an Online Business is your complete, how-to guide for making it a success.
I am the author of the book 'Secrets of Online Entrepreneurs', a Wiley book that was published in 2015. It has been declared a 'bestseller' and is now in its second reprint. I am the person to write this new book because I am able to build upon the following I have already created with the first book and take those readers on the next stage of the start-up journey. In my role as the 'interviewer/commentator', and as a result of the success of the first book, I have direct access to the thought-leaders on these topics and can now go back to them and revisit the topics. This will enable me to provide a perspective ('before and after', so to speak) and have them reflect on what has happened since I interviewed them. For example, as a result of interviewing the US-based Head of Innovation at CiSCO, (the world's thought-leader on the topic of the Internet of Things) I now have access to his team of experts in Australia who are ready and willing to provide guidance and insights into the newest developments on how the Internet of Things will play out in Australia. In addition, I will draw on my role as judge at the recent ORIAs (Online Retailers Industry Awards) and Anthill Cool Company Awards and share my insights on how some of the best, most awarded digital start-ups are using the latest technology.